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<lastBuildDate>Thu, 9 Sep 2010 07:16:59 Europe/London</lastBuildDate>
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                           <title><![CDATA[Tangent PLC Annual Report 2009-2010]]></title>
                           <description><![CDATA[Download the PDF (1.4MB)...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_plc_annual_report_2009-2010]]></link>
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                           <pubDate>Fri, 6 Aug 2010 13:03:23 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent Preliminary Results 2009-2010]]></title>
                           <description><![CDATA[Download the PDF (0.4 MB)...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_preliminary_results_2009-2010]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_preliminary_results_2009-2010]]></guid>
                           <pubDate>Wed, 9 Jun 2010 10:56:09 Europe/London</pubDate>
                           
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                           <title><![CDATA[Snowball merges with sister agency Tangent Direct]]></title>
                           <description><![CDATA[Snowball announced today that its sister agency, Tangent Direct, is to be realigned under the Snowball brand with immediate effect. As a result of the merger, the agency will more than double in size, making it the largest single business within Tangent Communications plc.
The newly merged company&rsquo;s client base now includes, Greene King, Gala Coral Group, Citroen, National Trust, Homeserve, The Labour Party, Marston&rsquo;s, and Wolseley to add to Snowball&rsquo;s existing roster of Bang &amp; Olufsen, Dunhill, Meridian, Hulsta and Trailfinders amongst others.
The combined agency brings together a range of skills across data, direct and digital disciplines, making it one of the most advanced agencies in the UK. Snowball now has a team of 25 developers, as well as access to a pool of data experts; Taobase, a digital system for cross-channel data management, profiling and analysis, and Marketing Toolkit&trade;, an online, self-service marketing platform.
Damian Bentley, managing director of Snowball, will continue to lead the agency, supported closely by David Powis, technology director. Other senior members of the team include Gary Howard, business director, Stuart King, head of production, and Jonathan Pritchard, business development director. David Rolfe and Byron Lapidus will be client services director and creative director respectively.
Damian Bentley, managing director of Snowball said, &lsquo;There&rsquo;s been talk for many years about the agency of the future; one that really understands how data, marketing strategy, creativity and technology can work together to deliver infinitely better returns for clients.
&ldquo;Snowball is now a major player in the data and direct industry. The...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/snowball_merges_with_sister_agency_tangent_direct]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/snowball_merges_with_sister_agency_tangent_direct]]></guid>
                           <pubDate>Thu, 14 Jan 2010 15:31:23 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent One launches world's first intelligent ad banners for Which?]]></title>
                           <description><![CDATA[Which?, the UK&rsquo;s leading provider of independent consumer advice, has collaborated with full service digital agency, Tangent One, to create what is believed to be the world&rsquo;s first &lsquo;smart banner&rsquo; campaign, designed to dynamically contextualise the creative and take the targeting of online advertising to another level. For further coverage see: eConsultancy New Media Age Marketing Week UTalk Marketing...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_one_launches_worlds_first_intelligent_ad_banners_for_whi]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_one_launches_worlds_first_intelligent_ad_banners_for_whi]]></guid>
                           <pubDate>Mon, 11 Jan 2010 02:22:30 Europe/London</pubDate>
                           
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                           <title><![CDATA[Nick Gillett reviews Expedia]]></title>
                           <description><![CDATA[This week, Tangent One's Nick Gillett casts his eye over Expedia's email campaign. For the full review visit: Technology Weekly...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_expedia]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_expedia]]></guid>
                           <pubDate>Mon, 11 Jan 2010 02:16:08 Europe/London</pubDate>
                           
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                           <title><![CDATA[Dutch Socialist Party appoints Tangent Direct]]></title>
                           <description><![CDATA[Tangent Direct (www.tangentdirect.co.uk) one of the UK&rsquo;s fastest growing direct and local marketing agencies, has been appointed by the Dutch Socialist Party (the PvdA), to deliver a bespoke local marketing tool to aid them with their campaigning in the Dutch national and local elections to be held in Spring 2010. For more information visit: eConsultancy...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/dutch_socialist_party_appoints_tangent_direct]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/dutch_socialist_party_appoints_tangent_direct]]></guid>
                           <pubDate>Mon, 11 Jan 2010 02:13:46 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent One creates revolutionary general election tool for Unite]]></title>
                           <description><![CDATA[Unite, the UK&rsquo;s largest Union with more than two million members, is launching at the Labour Party conference this week its new online election campaigning tool (www.Unite4Labour.org). It is a resource that will play a crucial role in helping their members to campaign for a fourth term Labour government. Full service digital agency &ndash; Tangent One (www.tangentone.com) - has created this tool which provides the first ever union online telephone bank in the UK. It will enable Unite members to canvass fellow Unite members in their constituency over the phone on behalf of the Labour Party during the general election campaign. For more information visit: eConsultancy...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_one_creates_revolutionary_general_election_tool_for_unit]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_one_creates_revolutionary_general_election_tool_for_unit]]></guid>
                           <pubDate>Mon, 11 Jan 2010 02:11:28 Europe/London</pubDate>
                           
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                           <title><![CDATA[Nick Gillett reviews Harley Davidson]]></title>
                           <description><![CDATA[This week Tangent One's Nick Gillett looks at Harley Davidson's latest email campaign. For the full review visit: Technology Week...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_harley_davidson]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_harley_davidson]]></guid>
                           <pubDate>Mon, 11 Jan 2010 02:07:45 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent acquires customer insight agency Snowball]]></title>
                           <description><![CDATA[Tangent, the digital marketing business, today announces the acquisition of leading customer insight agency Snowball for a maximum consideration of &pound;3.2m in cash and shares. The acquisition transforms Tangent&rsquo;s skills and capabilities in the area of data insight and analytics. Read the full statement For additional coverage see: New Media Age Creative Match Marketing Week Print Week Econsultancy...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_acquires_customer_insight_agency_snowball]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_acquires_customer_insight_agency_snowball]]></guid>
                           <pubDate>Thu, 17 Sep 2009 09:42:47 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent One launches iPledge for Cancer Research UK]]></title>
                           <description><![CDATA[This week Cancer Research UK launch iPledge &ndash; a new website using peer-to-peer social networking to help young adults avoid getting sunburnt this summer, thereby reducing their risk of skin cancer.    iPledge aims to bridge the gap between awareness and sun protection behaviour in young people and is part of SunSmart, Cancer Research UK&rsquo;s skin cancer prevention campaign. For more coverage see: e-Consultancy...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_one_launches_ipledge_for_cancer_research_uktangent_one_l]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_one_launches_ipledge_for_cancer_research_uktangent_one_l]]></guid>
                           <pubDate>Fri, 17 Jul 2009 16:41:01 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent Direct's unique 'Menu Builder' tool launched by NUS]]></title>
                           <description><![CDATA[The National Union of Students Services Ltd (NUSSL) is the first organisation to adopt a unique new online application, Menu Builder, which will, as part of the NUS &ldquo;Kick start catering&rdquo; scheme,  make it possible for each NUS catering outlet to build, manage and market their whole food service operation  more cost effectively.  In addition, it makes adding nutritional labelling, in line with the Food Standards Authority&rsquo;s (FSA) guidelines, incredibly simple by automatically providing the nutritional breakdown of any recipe.  Menu Builder has been built by Tangent Direct (www.tangentdirect.co.uk), one of the UK&rsquo;s fastest growing digital and direct marketing agencies. See further coverage at: Cost Sector Catering Eat Out Magazine...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_directs_unique_menu_builder_tool_launched_by_nus]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_directs_unique_menu_builder_tool_launched_by_nus]]></guid>
                           <pubDate>Fri, 17 Jul 2009 16:34:00 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent Direct makes it into Marketing's Design Agency League Table]]></title>
                           <description><![CDATA[It's official - Tangent Direct is now one of the country's leading design agencies, appearing at number 32 in Marketing's Design Agency League Table. Follow the link below to see the full table: Design Agency League Table 2009...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_direct_makes_it_into_marketings_design_agency_league_tab]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_direct_makes_it_into_marketings_design_agency_league_tab]]></guid>
                           <pubDate>Fri, 17 Jul 2009 15:21:22 Europe/London</pubDate>
                           
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                           <title><![CDATA[Nick Gillett reviews RAF]]></title>
                           <description><![CDATA[This week, Nick Gillett reviews TMW's Altitude campaign for the RAF. See the full review at: http://www.marketingmagazine.co.uk/news/915478/Digital-choice-RAF-Altitude/...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_raf]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_raf]]></guid>
                           <pubDate>Fri, 17 Jul 2009 15:16:59 Europe/London</pubDate>
                           
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                           <title><![CDATA[The Labour Party launches 'Mr 10%' Campaign]]></title>
                           <description><![CDATA[Working with its retained digital agency, Tangent One, the Labour Party has launched its &lsquo;Mr 10%&rsquo; campaign across both online and offline platforms.  This campaign picks up on comments from Conservative Shadow Health Secretary, Andrew Lansley, which reveal that the Conservatives would cut public spending by 10% across the majority of government departments - a fact that David Cameron was not keen on outlining to the general public. For more coverage, see the following links: Creative Match Marketing Direct Marketing Magazine Brand Republic Clickz...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/the_labour_party_launches_mr_10_campaign]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/the_labour_party_launches_mr_10_campaign]]></guid>
                           <pubDate>Fri, 17 Jul 2009 15:12:46 Europe/London</pubDate>
                           
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                           <title><![CDATA[Nick Gillett reviews John Lewis for Technology Weekly]]></title>
                           <description><![CDATA[This week Nick Gillett looks at John Lewis' latest email campaign. See the full review at: http://technologyweekly.mad.co.uk/Main/InDepth/EmailOfTheWeek/Articles/7ff284e715964a859ca91c75754e6d78/John-Lewis.html...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_john_lewis_for_technology_weekly]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_john_lewis_for_technology_weekly]]></guid>
                           <pubDate>Fri, 17 Jul 2009 14:55:06 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent releases full year financial results]]></title>
                           <description><![CDATA[Download the PDF of Tangent PLC's full year financial results....]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_releases_full_year_financial_results]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_releases_full_year_financial_results]]></guid>
                           <pubDate>Tue, 2 Jun 2009 09:47:08 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent Relaunches the Digital Print Partnership]]></title>
                           <description><![CDATA[Tangent has relaunched the Digital Print Partnership( DPP) offering litho printers and smaller digital printers high quality, cost effective digital print via a simple to use web to print portal that has no joining or subscription fees. Headed up by ex VLM CEO Declan Malone, the service provides low cost access to Tangent&rsquo;s arsenal of state of the art HP Indigos at both its London and Newcastle offices. Commenting on the relaunch, Nicholas Green, Tangent&rsquo;s Chief Executive, said &ldquo;DPP has enormous potential, and we will be looking to expand the service considerably supported by a new website designed by Tangent One and a substantial marketing budget overseen by Andy Wheatley, the group&rsquo;s Marketing Director&rdquo;. For more details visit www.digitalprintpartnership.com or call 0207 631 8652 See further press coverage....]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_relaunches_the_digital_print_partnership]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_relaunches_the_digital_print_partnership]]></guid>
                           <pubDate>Fri, 1 May 2009 17:33:40 Europe/London</pubDate>
                           
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                           <title><![CDATA[Acquisition of Lateral by Tangent creates 'digital dream team']]></title>
                           <description><![CDATA[Tangent Communications plc has acquired digital agency Lateral in a significant move that reinforces its long-term growth strategy and aim to become a top ten digital marketing business.  Already known in particular for its leading-edge technical and strategic capabilities, Tangent sees Lateral&rsquo;s highly acclaimed creative skills as the perfect complement to its existing business.   Nick Gillett, Managing Director at Tangent One, Tangent Communication&rsquo;s full service digital agency, comments: &ldquo;There is a fantastic synergy between our two businesses which, we believe, will enable us to provide our clients with a &lsquo;dream team&rsquo; of digital knowledge and expertise.  By creating innovative digital marketing strategies, driven by unique technology and delivered through some of the industry&rsquo;s best creative talent, we feel we have a very compelling proposition to bring to the marketplace.&rdquo; Jon Bains, co-founder and planning director at Lateral, adds: &ldquo;We&rsquo;ve been looking to move to the next step with Lateral for some time.  When the opportunity arose with Tangent, it felt like the perfect move.  Our ambition has always been to build a world class digital marketing business with a true delivery focus and now, with Tangent, there is an amazing opportunity to make a significant impact on the market together, even in these trying times.&rdquo;   Nicholas Green, CEO at Tangent Communications, says: &ldquo;We have already made great inroads into the digital marketplace and see it is a very exciting place to be, with huge potential which, if anything, is likely to grow...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/acquisition_of_lateral_by_tangent_creates_digital_dream_team]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/acquisition_of_lateral_by_tangent_creates_digital_dream_team]]></guid>
                           <pubDate>Fri, 6 Mar 2009 13:55:59 Europe/London</pubDate>
                           
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                           <title><![CDATA[Nick Gillett reviews Ryan Air for Technology Weekly]]></title>
                           <description><![CDATA[2 February 2009 This week Nick Gillett, Managing Director of Tangent One, reviews Ryan Air&rsquo;s &ldquo;1 million seats, &pound;1 one way&rdquo; email campaign for Technology Weekly. See the complete review at: http://technologyweekly.mad.co.uk/Main/InDepth/EmailOfTheWeek/Articlex/d3b7cf34fb294c85b8af7bd45dcc2372/Ryanair.html...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_ryan_air_for_technology_weekly]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/nick_gillett_reviews_ryan_air_for_technology_weekly]]></guid>
                           <pubDate>Mon, 2 Feb 2009 23:14:43 Europe/London</pubDate>
                           
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                           <title><![CDATA[Tangent Creates Online Phonebank for Labour]]></title>
                           <description><![CDATA[30 January 2009 Labour has launched an online virtual phone bank as part of its strategy to give supporters tools to campaign online. Created by leading digital agency Tangent One, the phone bank will enable members to gain access to the telephone numbers of voters in target seats, allowing them to solicit support. Members are then able to enter the results of their call back into the phone bank online. Labour said the phone bank is a key way of empowering supporters to campaign for Labour, and listen to the views of the public, without having to leave their own homes. Douglas Alexander MP, Labour's general election co-ordinator, said, "We have taken on board the lessons of the Obama campaign and the key aim of our web strategy is to give our supporters the tools they need to campaign for us both on and offline. As one example of this, the online virtual phone bank will allow our members to call voters from their own homes and enter the results of their calling directly into our database." See further coverage at the FT website and BBC website: http://www.ft.com/cms/s/0/3af12f5c-ed94-11dd-bd60-0000779fd2ac.html http://news.bbc.co.uk/1/hi/uk_politics/7858980.stm...]]></description>
                           <link><![CDATA[http://www.tangentplc.com/tangent_creates_online_phonebank_for_labour]]></link>
                           <guid isPermaLink="false"><![CDATA[http://www.tangentplc.com/tangent_creates_online_phonebank_for_labour]]></guid>
                           <pubDate>Fri, 30 Jan 2009 10:05:03 Europe/London</pubDate>
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